Pamela Murrin, WWE
No, Pamela Murrin doesn’t think that WWE will give her a title belt to wear around the office in honor of her Game Changers award. “Those are reserved for the real superstars,” she said, laughing.
Maybe WWE should consider having one made. Murrin wrangles an unrelenting firehose of data into smart decision-making tools that elevate her company’s already substantial business.
After productive years at American Express, Time Warner and HBO, Murrin in 2016 joined WWE, where leadership was primed to oversee a data revolution. Fan360, a database containing millions of data points about fans, is one of Murrin’s premier contributions during her three years with the company. Fan360 can potentially contain thousands of data points about each fan, including demographic information, which social media posts they’re engaging with and what they’re viewing and how.
“I think it’s evolved into something that’s just so powerful,” Murrin said. “It helps us understand what to give them more of, but also how to personalize their experience and our communication with them.”
Murrin and her team of 60 data scientists touch every aspect of WWE, even the creative writing department. WWE has more than a billion total followers on 18 social media platforms, giving Murrin and company a huge amount of information from which to glean insights. The feedback helps WWE writers track reaction to storylines and match outcomes, information they can use as they plot their stars’ next moves. — Bret McCormick