Thayer Lavielle, Wasserman
Be fearless. That’s the mindset Thayer Lavielle has applied to her 20-plus years of experience in sports, which has allowed her to effect positive change at Wasserman and the broader sports business industry.
“My career in sports took a very circuitous route and was never planned,” Lavielle said. “I’ve gotten to where I am because I was fearless about the choices I was making in my career and often went with what was most interesting around what I wanted to learn versus what felt like the next right thing.”
The latest example of that mindset in action was the launch of The Collective, Wasserman’s newly formed women’s division. Wasserman hopes to connect major companies, consumers and fans with some of the country’s best-known female athletes to create an opportunity for them to attract more marketing engagement and awareness.
“It’s been an incredible experience to be able to work across the company and to bring out really the best of some of our work in a space that I’m passionate about,” Lavielle said.
Over the past year, she has led Wasserman’s strategic partnership network around the agency’s 2019 NBA draft preparation program called Wasserman Connect, helping to address clients’ evolving representation needs. She also was responsible for Wasserman’s market expansion into China, setting the company’s strategy and assisting in reaching new business goals. — Lucas Smith