Julie Giese, ISM Raceway
After helping lead ISM Raceway’s massive renovation project as an executive with track owner International Speedway Corp., Julie Giese is now focused on monetizing the $178 million investment.
Giese, installed as track president last year just around the time that the multiyear renovation project was being completed, is charged with turning that nine-figure project into a worthwhile return on investment.
She’s overseen two NASCAR race weekends since taking over, including the sold-out fall race last November. She already is planning for a race more than a year away — the 2020 NASCAR Cup Series finale, which will be hosted at a track other than Homestead-Miami for the first time since 2001.
“There’s a lot of big opportunities on the horizon for ISM Raceway, so we’ve been working really hard to take advantage of as many as possible,” said Giese, who worked in several roles for ISC since 2004 before taking on this one.
On top of planning for several races at once, Giese — currently the only female president of a major NASCAR track — also has been tasked with adding new types of events for ISM Raceway in addition to races. She credited Auto Club Speedway’s current president, Dave Allen, who runs ISC’s other West Coast venue, with helping her quickly get acquainted with the president role.
“Honestly, I didn’t really know what to expect,” Giese said of becoming a track president. “It’s been a whirlwind, but a really fun one.” — Adam Stern