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Volume 23 No. 13
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Wendy Fallen, Big Ten Conference

Photo: Organic Headshots
Photo: Organic Headshots
Photo: Organic Headshots

Wendy Fallen

Associate Commissioner, Sports Administration, Big Ten Conference

Born: Montreal
Education: University of Michigan, B.S., kinesiology; Northwestern University, Kellogg School of Management, MBA

Wendy Fallen was the first Michigan gymnast to win the Big Ten’s all-around title when she was a freshman with the Wolverines. She didn’t know it at the time, but that conference championship was just the start of a career spent in Big Ten athletics.

An associate commissioner and member of Commissioner Jim Delany’s senior staff, Fallen has touched all aspects of competition, both inside the conference and outside it.

She schedules it, plans it and executes it. One of her colleagues in the Big Ten office said Fallen’s influence can be felt across all aspects of the 28 sports sponsored by the conference, ranging from awards and honors, championship formats, scheduling, player gifts and television. String that across 10,000 competing student athletes and it’s not hard to see what keeps her busy.

“This, for many of them, is going to be the biggest stage they compete on, and I want it to feel like that for them,” Fallen said. “First and foremost, we want them to have a first-class experience.”

Fallen also has played a pivotal role in reshaping the NCAA gymnastics championships with a new format and revolutionizing the scheduling process for the Big Ten’s Olympic sports to create a more sophisticated online method than the old spreadsheets.

“When you think about our ability to accomplish things like keeping the student athletes off the road during exams, we’ve come a long way,” she said. — Michael Smith

Getting to know...

Guilty pleasure: Watching “Madam Secretary.”

Something your friends would consider “so you”:Getting excited talking about gymnastics.

Attribute I look for when hiring: Grit.

Misperception of working in sports business: Winning is all that matters.

Proudest professional achievement: Helping to facilitate tremendous exposure for Olympic sports’ student athletes in conjunction with the Big Ten Network and our television partners. Additionally, chairing the NCAA Women’s Gymnastics Committee in 2017-18.

Woman in sports business you’d like to meet:Sarah Hirshland, U.S. Olympic & Paralympic Committee CEO. There are opportunities for enhanced communication and collaboration between leaders within intercollegiate athletics, the USOPC and national governing bodies.