Shelly Cayette, Cleveland Cavaliers
As the Cleveland Cavaliers put the finishing touches on their $200 million arena renovation, Shelly Cayette has been leading the team’s related massive sponsorship sales efforts.
Among the big deals negotiated by Cayette in the past 12 months is a renegotiated arena naming-rights extension with Quicken Loans that rebrands the arena into the Rocket Mortgage FieldHouse from the previous Quicken Loans Arena and more than a dozen other arena title sponsorship areas.
Other major sponsorship deals signed under her watch are the team’s Cleveland Clinic Courts practice facility and the massive jersey patch rights deal with Goodyear.
Cayette, who played on the women’s basketball team at Tulane University, began her career with the then New Orleans Hornets and joined the Cavs in 2012.
Over her seven-year tenure, the Cavs have seen a 150% boost in partnership revenue and last season ranked third in the NBA in sponsorship revenue.
“This past year, the biggest piece has been the transformation of our building,” she said. “Over the last 12 months, we had to renew all our major partners, sell three main arena entrances and over 12 entitlements within the space. We are talking significant multiyear deals and leading within the time frame has been a major accomplishment.” — John Lombardo