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Volume 22 No. 23

Monday, September 9, 2019

Volume 22 No. 22

Feeling the impact: Social responsibility in sports

Leagues, teams, athletes and organizations have long championed charitable causes. Fan response has been steadily rising along with business imperatives to do more.

MiLB clubs reverse 10-year attendance low

Ballpark upgrades, and a more inclusive atmosphere, helped push Minor League Baseball attendance above 41 million this season after a one-year blip below that mark in 2018.

AmEx returns to PGA Tour after 14 years

American Express returns as a PGA Tour tournament title sponsor beginning next year as The Desert Classic event in Palm Springs, Calif., becomes The American Express.

OWL confident in using different audience metrics

The Overwatch League knows it is sacrificing splashier headlines by using Nielsen’s average-minute-audience figures, but the property is confident the move will pay off.

Texas A&M a natural fit for Learfield IMG College’s Campus+

School is working with Learfield IMG College’s Campus+ division to identify a variety of events that might be sponsored, as well as traditional categories.

Bespoke stands strong thanks to key cornerstone

Marketing agency involves senior leadership throughout every aspect of its partnerships. The Charlotte-based firm is marking five years in business.