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Volume 22 No. 23

Monday, September 2, 2019

Volume 22 No. 21
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NFL 100

Welcome to Sports Business Journal's issue celebrating the people and the stories around the NFL's successful century. Join us as we trace the evolution of the league's business from the perspectives of the players, executives and fans.

100 people who grew the NFL's business

Sports Business Journal spoke with multiple people close to the league, its teams and the business of football to come up with our list of the 100 most influential figures.

Sitting down with the commissioner

Now entering his 14th season as the most powerful man in football, NFL Commissioner Roger Goodell reflects on his past and looks ahead to the league’s future.

Key moments that made the NFL

From the first draft in 1936 to the formulation of the concussion protocol in 2009, these are some of the key moments that have defined the league.

Making a sports marketing giant

Corporate sponsorship was a relative latecomer as a revenue stream for the NFL. The league's marketing history has plenty of deals to remember, and a few to forget.

War and peace: The give-and-take of the NFL's labor history

The NFL Players Association and the owners haven't always seen eye-to-eye on issues like free agency and revenue sharing, but ultimately, it's all about getting the deals done.