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Volume 22 No. 35
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We keep score through togetherness

Game results are secondary — people huddle around sports because a healthy collective consciousness keeps our heads up.
This may come as a surprise to readers, but you’re not actually in the sports business. You’re in the identity-and-community business. That’s a valuable — and necessary — market to be in nowadays, both economically and existentially. But it’s also a...

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