In-Depth
Putting fans first
A roster of events, spaces and activities the Longhorns have in store when the season begins this month.
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Longhorn City Limits
Texas has announced the first three headliners for the seasonlong concert series — Jack Ingram, Midland and Gin Blossoms. The concerts drew as many as 8,000 fans for some acts in its debut last year, enough to get the Longhorns thinking about ways to enhance it. What they came up with is a new premium space called the Deep Eddy Lounge. Deep Eddy vodka is headquartered in Austin and it will come up with unique Texas-themed cocktails for each show.
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Bevo Blvd.
The hub for fan activities opens as many as five hours before kickoff. In addition to seeing the Longhorns’ cheer squad and band, and Bevo, the school’s mascot, fans can eat at any one of the dozen food trucks, buy beer at “Happy Hour” pricing, watch other football games on LED screens, shop for gear and catch the pregame radio show live. Domestic 16-ounce beers go for $5, imports $6. New this season is exclusive merchandise that can be purchased only at Bevo Blvd.
Big Tex and the Texas State Fair served as the inspiration for the Longhorns’ newest fan offering, Smokey’s Midway.getty images
Smokey’s Midway
This Texas State Fair-inspired space is new this season, featuring interactive games with prizes, fair-style food and beverages, and lots of giveaways.
Texas Athletics Hall of Fame
It’s hard to believe, but the Longhorns have never had a centralized space where all of the school’s trophies and memorabilia are displayed. That will change Aug. 30 when the Frank Denius Family Texas Athletics Hall of Fame opens its doors on the north end of the football stadium, right next to Smokey’s Midway. The $17.1 million project provides the Longhorns with a fitting home to celebrate their past.
