Power Players: Mark Aikman
General Manager, Marketing Services
Two stadiums with unmistakable identities in college sports are in Atlanta and New Orleans, venues that know what it’s like to host national championships. Mercedes-Benz’s U.S. division owns naming rights at both. That puts Aikman, Mercedes’ lead marketer, in the position of determining strategy and activation, especially in years when a title is on the line. This season, that’s Mercedes-Benz Stadium for the men’s Final Four and Mercedes-Benz Superdome for the CFP championship.