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Volume 22 No. 23
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Power Players: Mark Aikman

Photo: mercedes-benz usa

Mark Aikman

General Manager, Marketing Services
Mercedes-Benz USA

Two stadiums with unmistakable identities in college sports are in Atlanta and New Orleans, venues that know what it’s like to host national championships. Mercedes-Benz’s U.S. division owns naming rights at both. That puts Aikman, Mercedes’ lead marketer, in the position of determining strategy and activation, especially in years when a title is on the line. This season, that’s Mercedes-Benz Stadium for the men’s Final Four and Mercedes-Benz Superdome for the CFP championship.