People and Pop Culture
The Market
A measured look at this week’s holdings
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Buy
COLLECTIVE EFFORT
Wasserman, which represents Sue Bird, Katie Ledecky and Alex Morgan among others stars, is forming a new division called The Collective to help market some of the biggest female athletes in the world. Having the muscle of a major agency like Wasserman leading this effort can only help draw further attention to athletes who have untapped marketability.
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Sell
SOUR NOTE
Jason Sugarman, a minority owner of LAFC, was charged by the SEC in a civil lawsuit of orchestrating a three-year fraud that led to stealing $43 million in investor funds and him taking $9 million for himself. There are no criminal charges against Sugarman yet.
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Hold
FRONT FOUR
The Houston Texans have elected not to hire a general manager to replace the recently fired Brian Gaine, and will instead use four executives — including Director of Player Personnel Matt Bazirgan — to fill the role for a team that went to the playoffs last season.
