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Volume 22 No. 19

Monday, July 15, 2019

Volume 22 No. 14

Inclusive leadership and the courage to change

Sports Business Journal invited thought leaders in diversity and inclusion to share their ideas in a roundtable discussion about how the sports industry can change.

Advertising patches coming to MLB uniforms, but not yet

Considerable interest across the league means logos will eventually land on MLB jerseys, but there are questions about cost, location and timing.

NWSL looks to capitalize, grow after U.S. World Cup win

Not every NWSL team has an Alex Morgan or Megan Rapinoe, but the league hopes to parlay the national team's glory into its own sustainable success.

AT&T mobilizes NBA partnership, sees strong rookie year

According to SBJ's annual sponsor survey conducted by Turnkey Intelligence, 27% of respondents correctly identified AT&T as the league’s official wireless sponsor.

McCaffrey on Pacific Pro League: We’re not the AAF

Former NFL player Ed McCaffrey will head the upcoming Pacific Pro League, which aims to provide elite high school and college prospects an alternative path to the NFL.

Union advocate Kessler on other side of WGA fight

Players rights lawyer Jeffrey Kessler entered the increasingly bitter battle between major Hollywood agencies and the Writers Guild of America on the agencies’ side.

Overwatch League turns to building hometown crowds

Activision Blizzard's Pete Vlastelica likes what he sees as the OWL puts on homestand weekends to get teams used to hosting events and building local fan bases.

Madkour: Will stakeholders step up to support women’s soccer?

After an inspiring World Cup triumph, U.S. women's soccer faces an another, even tougher test: Will the marketplace finally decide to support the sport?