Marketing and Sponsorship
Agency’s new digs make statement in Chicago
The home of rEvolution puts the agency’s values on display in an open, sports-themed design that mixes work and play.
When Chicago-based sports marketing agency rEvolution outgrew its old home and began searching in 2015 for a new headquarters, the company wanted space not only to accommodate expansion, but also to make a design statement.
Consider its new office a success on both counts.
The agency’s new 23,000-square-foot office on Carpenter Street encompasses the entire ninth floor in Chicago’s bustling Fulton Market neighborhood and counts the new McDonald’s home base and Google’s Chicago offices as neighbors.
Designed in collaboration with Chicago-based IA Interior Architects, rEvolution’s office has custom steel furniture, a full bar, floor-to-ceiling windows and 360-degree city views.
Prominently displayed in the lobby is Emerson Fittipaldi’s IndyCar race car. Why Fittipaldi? The company points to the two-time winner of both the Indianapolis 500 and the Formula One championship as an international icon who, along with the car, represents the passion of global sports, which serves as a reminder of rEvolution’s brand and mission to everyone who walks in the door.
The office includes a stadium-like entrance with pennants featuring the company’s values, such as “We Are a Team,” displayed over wooden bleachers.
“It’s like coming in from the tunnel into a stadium,” said Brian Quarles, rEvolution’s chief creative officer, who along with company founder John Rowady had a major role in designing the space.
The entire office encourages collaboration with open work spaces and nine dedicated conference areas.
The office also features common areas such as the Bear & Rabbit bar and a sky deck that overlooks the city, both areas tailor-made for client entertaining and Friday happy hours.
Slideshow of rEvolution headquarters
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An employee lounge area allows for staff gatherings.
Photo: all photos courtesy of revolution 
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The office lobby brings a stadium-like setting with bleachers and pennants featuring the company’s values.
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Open work areas encourage collaboration.
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The office bar is used for happy hours and to entertain clients.
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Glasses in the bar are branded with the agency’s logo.
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Founder John Rowady’s expansive corner office
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A high school-style scoreboard plays to the stadium vibe.
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Emerson Fittipaldi’s IndyCar greets visitors.
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One of the agency’s nine conference areas
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