Monday, June 17, 2019
Draft is the new stepping-out party for NBA fashion
The business of outfitting players for the NBA draft may have started out as a necessity for the 6-foot-and-up crowd, but it’s turned into a show within the show, creating a boutique industry as well as a branding opportunity for the players.
NBA hopefuls keep keen eye on online behavior
This year’s crop of NBA prospects has been more careful on social media than their NFL-dreaming counterparts, according to a study conducted by Turnkey Intelligence on behalf of Sports Business Journal.
Korn Ferry tees up first sports sponsorship
Korn Ferry is taking over title sponsorship of the Web.com Tour as the global executive search and consulting agency puts it name on the PGA Tour’s developmental circuit. The name change is effective immediately and will debut at the Wichita Open this week.
NFL takes a long view on ‘Sunday Ticket’
The NFL reportedly has until September to decide if it will opt out of its Sunday Ticket deal with DirecTV. The league has to choose whether to stay with them exclusively or court new digital players and their younger audiences.
Tickets: Subscription evolution
What began as an innovative pilot program in baseball in 2015 to help a handful of teams fill their ballparks has evolved into an industrywide practice that is redefining the season-ticket business.
What to expect from the NHL this offseason
After a thrilling seven-game Stanley Cup Final between the Boston Bruins and St. Louis Blues, the NHL enters the offseason with an extensive to-do list.
Decade of HOPE for the Yankees
The New York Yankees’ latest edition of HOPE Week will also double as a celebration of its first 10 years, a notable streak for an endeavor that has morphed into an important philanthropic program for the organization.