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People and Pop Culture

The Market

A measured look at this week’s holdings

Buy

Sweet Success

Andy Ruiz Jr. is working toward an endorsement deal with Snickers. He made no secret of his love for the candy bar in the run-up to his shocking upset of Anthony Joshua, and the newly crowned heavyweight champion was sent a care package by the company as both sides look to capitalize on his sudden fame.

 

 


Sell

Flag On The Play

An Enterprise Rent-A-Car flag was included during the color guard presentation before Game 3 of the Stanley Cup Final in St. Louis, a decision that drew heavy criticism. The flag was not part of the color guard for Game 4.


getty images

Hold

Bills Come Due

NFL Commissioner Roger Goodell reiterated his belief that the Buffalo Bills should explore getting a new stadium. The team is awaiting the results of a market research study and no plans are yet in place.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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