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B/R Live
Turner Sports invested heavily in the OTT service over the last year, and the company is taking more of a pay-per-view approach to pricing compared with a Netflix or ESPN+ monthly pricing model. B/R Live brought on content such as the Tiger Woods-Phil Mickelson match, UEFA Champions League and World Surf League.
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DAZN
Continuing its quick rise in the U.S., DAZN signed a landmark five-year deal with Canelo Alvarez for $365 million and 11 fights, then followed up with deals for Anthony Joshua and Gennady Golovkin. DAZN also teamed with MLB in a three-year, $300 million deal to start an MLB show similar to NFL RedZone.
ESPN
ESPN+
Bristol’s new OTT platform has live games for a slew of properties and struck unique content deals for shows around Peyton Manning and Kobe Bryant, while debuting “30 for 30” films on the platform months before they hit linear TV. ESPN+ hit 1 million subscriptions by late September and passed the 2 million mark after Jan. 1.
NBC Sports Group
NBC Sports Gold
The streaming network offered audiences live look-ins on PGA Tour Live at the Genesis Open and introduced an IndyCar Pass product for practices, qualifying, replays and live coverage of Indy Lights races. A “Snow Pass” also was introduced for live and on-demand content for seven Winter Olympic sports.
NBA
NBA League Pass
The NBA’s live out-of-market package last year began offering partial-game purchases, such as the last quarter of a game for $1.99. The new packages helped consumption, and at the All-Star break, subscriptions were up 21% compared to the same point in the 2017-18 season.
