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People and Pop Culture

The Market

A measured look at this week's holdings

Buy

‘Takes’ turn

The WTA announced its first major new marketing campaign in five years, “It Takes,” which will spotlight the attributes required to reach and succeed at the highest levels of the sport. It should give the circuit a chance to capitalize on forward momentum led by new stars including Naomi Osaka and Sloane Stephens.

 

 

 

getty images

Sell

One-way ticket

Brent Holck, the former ticket operations director at the University of Minnesota, was sentenced to 21 months in prison for stealing $361,336 from the school over five years from 2012 to ’17.


Hold

21 club

Sinclair’s stock shot up in the days after it completed its $10.6 billion purchase of 21 regional sports networks from Fox last week. But will Sinclair get squeezed by distributors trying to put RSNs on premium tiers, and by teams that want more money for their rights?


SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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