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People and Pop Culture

The Market

A measured look at this week's holdings

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Buy

Chief endorser

His alma mater, Texas Tech, lost in the national championship game, but it’s still been a good few weeks for Chiefs QB Patrick Mahomes. In March, he became Oakley’s first football endorser, and last week he announced deals with Essentia water and Hy-Vee grocery stores.

 
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Sell

Million dollar wound

A Texas woman is suing the Houston Astros for more than $1 million, alleging that her finger was broken — requiring two surgeries — by a T-shirt fired from a cannon by the team’s mascot, Orbit, last July. The team vowed to continue using the launchers.

 

 
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Hold

Delay game

The English Premier League is still searching for a new CEO, after it reportedly approached Bundesliga CEO Christian Seifert only to be turned down. The league has been searching for a new leader since Susanna Dinnage backed out of a plan to replace Richard Scudamore last fall.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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