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Volume 22 No. 34
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Forty Under 40: Patrick Ryan

Photo: eventellect

Co-Founder, Eventellect

Age: 38

Born: Stamford, Conn.

Education: University of Texas, B.S., communications/public relations

Profession you’d most like to attempt: There is a lot of opportunity for disruption and advancement in the world of buying, selling and collecting baseball cards. Many of these cards are true investment grade commodities, but a real trading platform hasn’t been launched (yet).

Guilty pleasure: Going on eBay and negotiating deals for PSA 7 graded cards of players from the 1950s as well as PSA 10 rookie cards of players from the 1980s (cards are professionally graded and authenticated by the publicly traded company Collectors Universe).

Something your friends would consider “so you”: Spending the first part of an evening organizing baseball cards before spending the second half of my evening at a Jay-Z concert.

Could not go a day without: Email.

Sports industry needs to do a better job of … : Asking fans age 20-30 short and quick questions about what they want in order to attend more games.

Ideal day off: I think like everyone else on the list there hasn’t been a day in the past 10 years where we didn’t do at least a little bit of work every day. So it may be interesting to spend a weekend with no connectivity whatsoever (so long as I have time to prepare/plan).

Eventellect co-founder Patrick Ryan is one of the most influential ticketing executives that most fans don’t know about. 

While most of their attention is typically focused on favorite teams or major ticketing companies such as Ticketmaster and StubHub, Ryan and Houston-based Eventellect have quickly and quietly built a powerful position within the sports industry.

Working with dozens of teams, Ryan has become a trusted resource on ticket distribution, pricing, sales strategy and inventory management, in effect becoming a key source of best practices around the industry.

A spate of renewals, new business and overall company growth last year was led by a large-scale partnership with the Los Angeles Dodgers, the most highly attended team of any in major U.S. pro sports. In the new pact, Eventellect helped the Dodgers reshape their relationship with ticket brokers and grow their 2018 attendance to a franchise record of 3.86 million.

“We’ve seen teams lean on us and seek our guidance beyond just the secondary market, and that’s allowed us to pollinate best practices in a unique way,” Ryan said. “We’re being leaned on for ideas, and the result is that we’ve begun to engage in what I consider true consulting relationships. And that’s because our goal remains to supplement and complement what the teams are doing themselves.”