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Volume 22 No. 3
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Forty Under 40: Gideon Cohen

Photo: jessica paschkes

Gideon Cohen’s dream growing up was to become a sports broadcaster.

At Syracuse’s Newhouse School of Communications, he learned to cover all sports, including doing play-by-play for college football and basketball, as well as how to host talk shows. After graduating in 2000, he was sending out demo tapes when he landed a summer internship working for veteran broadcast agent Steve Herz’s IF Management.

Senior Vice President, Talent, The Montag Group

Age: 40 (turned 40 in January)

Born: New Rochelle, N.Y.

Education: Newhouse School of Communications, Syracuse University, B.A., television, radio and film

Family: Wife, Shaari; children, Mirabella, (5), Levi, (3)

What gets you fired up? Creative greatness … whether it’s an on-air talent, a musician, an athlete, a piece of music, a television show — when someone creates something special, it affects me like nothing else.

Something that your friends would consider “so you”: I’m a tad bit obsessive; I don’t have the ability to “dabble.” When I develop an interest in something, it takes over my life (recent obsessions include my golf swing, learning how to DJ, play guitar, politics, Peloton, streaming television, “Hamilton” and Bruce Springsteen).

Cause supported: Morgan Stanley Children’s Hospital at New York Presbyterian.
We’d be surprised to know that … : I am the son of not one but two psychologists, and the son-in-law of a psychiatrist. That’s a lot of shrinks in my life!

“I was always obsessed and passionate about sports broadcasting and sports broadcasters, so for me it was like a treasure trove of information,” Cohen said of the internship, which became a full-time job. “It was a pretty amazing experience for me, and I never looked back from there.”

Syracuse is known for producing sports broadcasters and some of Cohen’s classmates, including CBS Sports college football and basketball play-by-play announcer Carter Blackburn and CBS Sports college football host Adam Zucker, became clients.

IF Management merged with The Montag Group in 2017, and Cohen is now a senior vice president of talent at TMG, representing more than 60 broadcasters and personalities. His clients include former NBA guard and new Pac-12 analyst Jason Terry, former MLB infielder and TBS broadcaster Jimmy Rollins and former NFL official turned CBS Sports broadcast rules analyst Gene Steratore.

“When we merged our companies several years ago the surprise, or the shining star, was Gideon,” TMG Chief Executive Officer Sandy Montag said. Montag had met and knew of Cohen before the merger, but became impressed with his personality, as well as his relationships with clients and network executives.

“When Gideon sends a reel over to ESPN, I think people look at it because you know, he came from that side of the world,” Montag said. “Clients love him. I really think he’s one of the great talent agents in our industry.”