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Volume 22 No. 35
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We asked the Forty Under 40: What is the biggest business challenge facing sports in 2019?

Engaging children in sports as participants and fans was listed by many of the Forty Under 40 as the biggest business challenge facing sports in 2019.
Photo: getty images

Christopher Benyarko

Trying to keep up with the ever-changing media landscape.


Daniel Cohen

The hesitancy by traditional stakeholders to recognize the rapidly changing behaviors of fans.


Gideon Cohen

Figuring out how to handle legalized gambling.


Russ D’Souza

Maintaining fans’ attention as technology evolves to increase non-sports-related activities.


Camilo Durana

Being the yang to divisive and charged politics by building community.


David Foster

The unforeseen consequences of the expansion of legalized sports gambling.


Libby Geist

Fans’ changing habits and being nimble enough to change with them.


Michael Goldstein

Ensuring that the average fan is both able and finds it worthwhile to attend live sports, and not just stay at home, watching on a large flat-screen.


Al Guido

Short term: gambling and what it means to our sports. Long term: youth participation in sport(s) — not a big fan of specialization.


Amanda Herald

How to best use technology to enhance the in-venue experience.


Broderick Hicks

Today, it’s about dealing with the legalization of sports gambling. In 2021, when all the big content rights deals start to come due, that will be an Armageddon of sorts.


Bill Hudock

Digital streaming and changes in media consumption.


Martin Jarmond

Paying student athletes.


Shelby Jordan

Attracting consumers who are balancing an abundance of content.


Stephanie Joukoff

The democratization of sports and creating a 365, 24/7 engagement and content strategy for fans around the world.


Tucker Kain

Tailoring content for a consumer expecting a more personalized experience.


Matt Kalish

Keeping younger generations engaged with sports, by making sure they are meeting young fans where they are and creating the fan experience they demand — fast-paced, on-demand, exciting game content.


Brian Kantarian

Youth participation and engagement.


Tim Katz

Changing user behaviors.


Christopher Lee

Clutter; it’s increasingly hard to break through.


Zach Leonsis

Keeping people’s attention.


Devi Mahadevia

The ever-changing media consumption demands of the next-gen fan.


Will McIntosh

Youth participation and evolving competitive formats to appeal to new generations of potential fans.


Chad Menefee

Getting kids to care about sports the same way their parents and grandparents did when they were the same age. It won’t happen automatically.


Nate Nanzer

Engaging young kids.


Peter Nelson

Balancing the data and the human.


Ashley Page

Resolving the student-athlete pay-for-play conundrum fairly and amicably.


Jake Reynolds

Effectively monetizing data and content.


Whalen Rozelle

Navigating the inevitable shift away from traditional forms of consumption and embracing the next generation of sports fans.


Patrick Ryan

Knowing what product the 24-year-old law student of today will be buying when he/she is a 44-year-old law firm partner in 20 years, if any at all.


Frank Saviano

Adapting to the rapidly changing gambling landscape.


Rob Schneider

All the things competing for our attention.


Daniel Sillman

The role that betting plays in the American sports industry.


Sara Slane

Thoughtfulness around their approach to sports betting. I feel like there are so many teams and owners and leagues that want to be active participants and don’t know how to go about doing it. There’s a challenge to not knowing what you don’t know.


Joe Smith

Connecting with the fan in a way that is both personalized and scalable.


Fabian Stechel

Rapidly changing consumption patterns of the next generation of fans.


Eric Sudol

How we continue to capture people’s time.


Morgan Sword

Getting kids to play.


Keli Zinn