We asked the Forty Under 40: What is the biggest business challenge facing sports in 2019?
Trying to keep up with the ever-changing media landscape.
The hesitancy by traditional stakeholders to recognize the rapidly changing behaviors of fans.
Figuring out how to handle legalized gambling.
Maintaining fans’ attention as technology evolves to increase non-sports-related activities.
Being the yang to divisive and charged politics by building community.
The unforeseen consequences of the expansion of legalized sports gambling.
Fans’ changing habits and being nimble enough to change with them.
Ensuring that the average fan is both able and finds it worthwhile to attend live sports, and not just stay at home, watching on a large flat-screen.
Short term: gambling and what it means to our sports. Long term: youth participation in sport(s) — not a big fan of specialization.
How to best use technology to enhance the in-venue experience.
Today, it’s about dealing with the legalization of sports gambling. In 2021, when all the big content rights deals start to come due, that will be an Armageddon of sorts.
Digital streaming and changes in media consumption.
Paying student athletes.
Attracting consumers who are balancing an abundance of content.
The democratization of sports and creating a 365, 24/7 engagement and content strategy for fans around the world.
Tailoring content for a consumer expecting a more personalized experience.
Keeping younger generations engaged with sports, by making sure they are meeting young fans where they are and creating the fan experience they demand — fast-paced, on-demand, exciting game content.
Youth participation and engagement.
Changing user behaviors.
Clutter; it’s increasingly hard to break through.
Keeping people’s attention.
The ever-changing media consumption demands of the next-gen fan.
Youth participation and evolving competitive formats to appeal to new generations of potential fans.
Getting kids to care about sports the same way their parents and grandparents did when they were the same age. It won’t happen automatically.
Engaging young kids.
Balancing the data and the human.
Resolving the student-athlete pay-for-play conundrum fairly and amicably.
Effectively monetizing data and content.
Navigating the inevitable shift away from traditional forms of consumption and embracing the next generation of sports fans.
Knowing what product the 24-year-old law student of today will be buying when he/she is a 44-year-old law firm partner in 20 years, if any at all.
Adapting to the rapidly changing gambling landscape.
All the things competing for our attention.
The role that betting plays in the American sports industry.
Thoughtfulness around their approach to sports betting. I feel like there are so many teams and owners and leagues that want to be active participants and don’t know how to go about doing it. There’s a challenge to not knowing what you don’t know.
Connecting with the fan in a way that is both personalized and scalable.
Rapidly changing consumption patterns of the next generation of fans.
How we continue to capture people’s time.
Getting kids to play.