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Jury’s out: Industry vet Sonya Jury launches own business

Veteran architect Sonya Jury is starting a new chapter in her career, launching her own consulting and entrepreneurial coaching business after exiting design firm Generator Studio.

“I have started my own business to help business leaders run a successful business instead of the business running them,” said Jury, who currently is working under the umbrella of management consulting firm Wunderground LLC but plans to establish her own firm. 

Jury’s sports architecture résumé includes stints at HOK and Generator. Her design work includes improvements at Auburn’s Jordan-Hare Stadium, including a $24 million locker room remodel; a $10 million indoor sports performance center at the University of Arizona; and a $45 million remodel of Indiana State’s basketball arena.

Jury said her consulting business will include helping sports-related startups, entrepreneurs and companies.

“I just learned I really like helping people,” she said, “and this new opportunity allows me to work with businesses small and large to help them run their business better.”

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