The biggest tennis magazine in the country got a new owner two years ago. Now it has a new name and a new look.
Tennis Magazine’s March/April issue features a single image — of No. 1-ranked Naomi Osaka — and no headline. The word “magazine” now appears on the cover of the 54-year-old publication that was acquired by Sinclair Broadcast Group, the parent company of the Tennis Channel, in March 2017.
The redesigned magazine includes upgraded fonts and logos and is part of a plan to more closely integrate the print product with the television network’s brand.
“Tennis Channel serves the most sophisticated and upscale audience in media, and what we’ve done with Tennis Magazine answers that best-of-breed commitment and advances our entire brand,” Tennis Channel President Ken Solomon said in a statement, adding that there will be a “coming digital version” as well.
Senior editor Ed McGrogan oversees both the bimonthly magazine of 600,000 subscribers and the website, tennis.com, which gets the most traffic of any tennis website in the world. Jeff Williams, who joined the network after it was bought by Sinclair for $350 million in January 2016, is the publisher. In a statement, Williams said, “We’re excited about this new chapter in Tennis Magazine’s long, groundbreaking history.”
Naomi Osaka is about the only similarity between the January/February and March/April covers.tennis channel
