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Volume 22 No. 7
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Breaking down AT&T’s sports strategy

Jeff Zucker expected to remain aggressive and tout the company’s many platforms in future media rights deals.
When Jeff Zucker sits in the NFL’s offices over the next few months and tries to convince the league to sell him a package of media rights, as league and media business figures expect, he almost certainly will focus on the company’s diverse platforms like Bleacher Report and AT&T st...

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