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Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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Nike loosens rules, Chinese players sell patch space

By Daniel Kaplan
February 18, 2019
Nike has long had “clean” endorsement contracts, meaning individual sport athletes could not sell space on their apparel to other companies. In tennis, past and present Nike luminaries like Roger Federer, Maria Sharapova and Serena Williams have not been allowed to sell corporate logos ...

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