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Volume 22 No. 19
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The Market

A measured look at this week's holdings

Buy

Cloud One

Google Cloud signed its first pro team sports deal, partnering with the Golden State Warriors on a founding sponsorship deal of Chase Center, which will open this September. The deal allows the Warriors’ business and basketball staffs access to advanced analytics that will only help the two-time defending NBA champions as they embark on a new era off — and potentially on — the court next season.

 

Sell

Strike Out

The Chicago Cubs‘ owners were on the defensive and sought to distance themselves from racially insensitive emails from Joe Ricketts, whose fortune from running TD Ameritrade helped his family buy the team in 2009. The organization stressed that Ricketts is not officially involved with the franchise, but nevertheless found itself reeling from a public relations hit just days before spring training starts.

 

Hold

Pay and Play

California state Sen. Nancy Skinner introduced the Fair Pay to Play Act, which would allow college athletes in the state to profit from their name and likeness. It echoes a proposal long discussed but unlikely to be approved by the NCAA that would help address the issues of student-athlete compensation and amateurism.