JMI Sports is reorganizing some of its senior leadership positions, most notably moving Paul Archey into the newly created position of chief commercial officer.
JMI, a boutique collegiate multimedia rights holder for Clemson, Georgia, Kentucky and a handful of others, hired Archey in 2015 from Major League Baseball to run the Kentucky property. The company won the Wildcats’ rights in 2014 with a 15-year deal worth $210 million.
Archey oversaw all aspects of the Kentucky property, which in recent years has sold naming rights to the football stadium to Kroger and the baseball stadium to Farm Bureau. JMI also is in the marketplace selling naming rights to Lexington Center, home of Rupp Arena. Archey will report to JMI CEO Erik Judson.
“This frees up Paul to focus on commercial relationships, coordinate sales and implement best practices for all of these major assets,” Judson said.
With Archey moving into a larger role that will be responsible for revenue across all of JMI’s properties, Kim Shelton will move from chief revenue officer to president of UK Sports & Campus Marketing. Shelton, a former soccer player at Kentucky, spent close to 20 years with Host Communications and IMG College before joining JMI in 2015.
Shelton and other property presidents report to Tom Stultz, JMI’s president.
