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Volume 22 No. 3

Monday, January 28, 2019

Volume 21 No. 40

Rising together in Atlanta

Typically, cities hosting the Super Bowl use the spotlight to market their area as being open for business or to celebrate a new stadium. Atlanta will do both of those things, while also showing how it is doing something even more impactful.

NFL, media execs cite quality of play, league’s stars as reasons for gains

The NFL stopped a two-year slide this season, registering a 5 percent viewership increase across all five of its network partners. The gain was a cause to rejoice, considering that viewership had dropped 18 percent over the previous two years.

Licensees lukewarm on Rams-Pats Super Bowl, eyed Chiefs hot market

Heard at this month’s Sports Licensing and Tailgate Show: “What’s the best team to win for hot-market sales?” G-III Sports President Carl Banks said with a laugh. “Kansas City.”

Caesars’ sponsorship deal with NFL gives it a name in the game

Caesars Entertainment had plans in place to bring some of its best customers to this week’s Super Bowl long before it secured rights a few weeks ago as the NFL’s exclusive sponsor in the newly opened casino category.

UFC and ESPN+ the big winners as fight night kicks off partnership

Endeavor and ESPN executives viewed the Jan. 19 UFC event in Brooklyn as a chance to demonstrate ESPN+, the streaming service that launched last April.

Sapphire Sport enters VC game with decorated limited partners

Backed by a virtual Who’s Who of the sports business, Bay Area venture capital firm Sapphire Ventures has amassed a $115 million fund called Sapphire Sport that is devoted to investing in technology startups.