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People and Pop Culture

The Market

A measured look at this week's holdings

Buy

Kick start

U.S. Soccer gets a big win in signing a four-year deal worth eight figures with Volkswagen that makes the automaker the first presenting sponsor in the federation’s history. The emphasis will be on growing the game at all levels, and gives Volkswagen a logo on training tops for all U.S. Soccer teams.

getty images

Sell

Same routine

It would be hard to find an organization as tone deaf as the leaders have been at Michigan State. Interim President John Engler resigned just before he was likely to be dismissed, after his tenure, like that of predecessor Lou Anna Simon, was marred with controversy over the handling of the Larry Nassar sex abuse scandal.

Hold

World impact

The NHL and NHLPA called off plans for a World Cup of Hockey in 2020, but those talks did at least help accelerate discussions about the CBA that expires in 2022 and it’s possible the event could be brought back at a later date.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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