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People and Pop Culture

The Market

A measured look at this week's holdings

Buy Kick start U.S. Soccer gets a big win in signing a four-year deal worth eight figures with Volkswagen that makes the automaker the first presenting sponsor in the federation’s history. The emphasis will be on growing the game at all levels, and gives Volkswagen a logo on traini...

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SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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