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People and Pop Culture

Closing Shot: Bud’s big game

Thirty years ago, Anheuser-Busch rolled out Bud Bowl, one of the most iconic advertising campaigns in Super Bowl history. The toast-worthy effort sold plenty of beer and just as importantly further solidified A-B’s role in pop culture.

The first Bud Bowl started Bud Light’s ascension to the top of U.S. beer consumption. In the mid-1980s, Bud Light was a nascent brand and Anheuser-Busch and Miller were pretty much longneck and neck in overall U.S. market share. The wildly popular Miller Lite, launched about a decade earlie...

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