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Most Influential

No. 48 — Joe Asher

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Joe Asher

CEO, William Hill U.S.

Change from 2017: Newcomer

Asher was years ahead of the curve when he attached William Hill’s name to a sports bar at Monmouth Park in 2013. That positioned the company to be the first U.S. sportsbook outside of Nevada to take a bet and the first to sign sponsorship deals with major pro teams. Facing a steep brand-building challenge, William Hill figures to be front and center as new markets open.

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