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Most Influential

No. 38 — Bea Perez / John Mount

coca-cola co.

Bea Perez

Senior Vice President & Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer, Coca-Cola

Change from 2017: -1

 

John Mount

Vice President, Marketing Assets and Activation, Coca-Cola North America

Change from 2017: Newcomer

Perez and Mount total more than 40 years at Coke — one of the biggest marketing spenders across sports. Coke Zero Sugar is helping blunt the “sugar is the enemy” consumer sentiment, while BodyArmor, which recently secured NCAA sideline rights, is gaining in an isotonic market dominated by Pepsi’s Gatorade.

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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