Rod Moskowitz
Motorsports agent Rod Moskowitz and soccer agent Mike Gartlan are merging their agencies with golf agent Jens Beck’s Pro Sport Management, as the trio are betting that the combined group will give them greater scale and influence.
Moskowitz has been principal and CEO of Fuel Sports Management Group based near Charlotte, while Gartlan has been president of Cor Sports Management based in Corona del Mar, Calif. Beck is based out of Scottsdale, Ariz.
The three executives will continue to work from the same locations, but they have all adopted the Pro Sport name.
Jens Beck
Collectively, they represent athletes including golfer Bubba Watson, NASCAR drivers Chase Elliott and Denny Hamlin, and soccer player Erik Palmer-Brown.
The three have been putting the deal together for around a year, but they just finalized it in recent months and are announcing the move via this report.
“First and foremost, creating a little bit of scale is great,” Beck said. “This is all about the clients, and especially on the sponsorship side, they get a bigger reach and we get a bigger reach: From being a small soccer agency, a small racing agency and a small golf agency, we become a medium-sized sports agency with a global reach — and that benefits our clients.”
Financial terms of the merger were not disclosed.
The combined staff will have about 25 people. Beck said that the three executives decided to go with the Pro Sport name because it “was the most generic name we had in the group and we don’t want it to be about the company and about us — this is about the clients and making a better setup for them.”
Beck and Moskowitz had already owned a substantial stake in Cor, which went through a merger of its own earlier this year when it combined with another soccer agency in Onfield Management.
Moskowitz, Gartlan and Beck envision leveraging varied connections in their respective sports to increase the capabilities Pro Sport can offer to its clients. The group regards soccer as the sport with the most growth potential, but will remain active in golf and racing as well.
“This only grows and strengthens our resources, which only creates more value for our client base,” said Moskowitz, who was a Sports Business Journal Forty Under 40 honoree in 2014. “We’re working with and targeting a high-performing, highly marketable, exclusive client roster, and we think this enables funding new business opportunities and getting better at sponsorship and social media. We’re good at those two areas already, but this makes us better at all of these very important aspects of serving talent.”
