Menu
Leagues and Governing Bodies

Manfred: The man for the job

MLB owners have renewed their faith in Rob Manfred, but the commissioner faces some daunting tasks.

Editor’s note: This story is revised from the print edition.

By the time his five-year contract extension runs out in 2024, Rob Manfred’s tenure as commissioner will be the fifth-longest in baseball history. Getty Images

The first election for MLB Commissioner Rob Manfred in August 2014 was a bruising affair that required multiple rounds of voting, all while Manfred was, as he put it, “spending a really dreadful day in a not very nice hotel suite in Baltimore.” 

 

Following Manfred’s election, MLB owners pointed to what they called “constructive dissent” as to why the process took so long and how he ultimately prevailed over Boston Red Sox Chairman Tom Werner to succeed Bud Selig.

 

Four years later, there was no dissent at all as Manfred sailed through his reelection with a unanimous vote at the owners meetings in Atlanta and was rewarded with a five-year contract extension. The deal, which will carry the 60-year-old Manfred through the 2024 season, came with such little fanfare that it was overshadowed at last week’s meetings by newly signed media rights deals with Fox Sports (seven years, $5.1 billion) and DAZN, respectively. 

 

Those deals signal continued media upheaval, but that is far from the only issue Manfred will face in the coming years. He will also have to resolve the facility situations in Oakland and Tampa, treat wounds in the relationship with the players’ union, and rebuild attendance that fell to its lowest mark in 15 years this past season.

 

But he’s already had a number of wins in his administration, as he’s overseen the $2.58 billion sale of BAMTech to Disney, a new five-year labor deal with the MLBPA, a broad central office reorganization and a heightened focus on youth participation.

 

“Commissioner Manfred has brought a lot of good things to baseball in the last five years,” said Texas Rangers chief operating officer Neil Leibman. “His relationship with the owners is very transparent, and the next five years with him are going to bring baseball another step further. The [2014] election was interesting, but it’s good that we now have uniformity of thought here.” 

 

In contrast with Selig, who often operated one-on-one, Manfred’s style has been more communal in his dealings with owners, as evidenced again in Atlanta by the newer, supplemental part of last week’s meetings that was just the commissioner and lead owners  — no staff, team presidents or minority owners.

 

“It seems impossible that four years have gone by,” Manfred said. “But every day has really been a great experience for me. People overestimate the difficulties. I’m not saying they’re not there, but the great parts of this job really outweigh all that.”

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2018/11/19/Leagues-and-Governing-Bodies/Baseball.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2018/11/19/Leagues-and-Governing-Bodies/Baseball.aspx

CLOSE