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Volume 21 No. 26
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What resonated with fans among NHL sponsors?

Glut of TV advertising pays off for official NHL sponsor Enterprise. Coors Light continues upward swing, while the soda war wages on.
Related Stories Do You Know Who Sponsors The NHL? Tony Ponturo’s Take More than one - third of NHL fans correctly identified Enterprise as the league’s official car rental partner in the league’s 12th annual Sponsor Breakthrough study, fielded recently for Sports Bus...

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