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People and Pop Culture

The Market

A measured look at this week's holdings

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Buy

Home Run

Major League Baseball released a postseason preview ad that touted its dynamic young stars and lent support to the excitable style of play that has traditionally grated on old-school followers of the game, a signal that MLB is aware of its perception
problem and is willing to combat it.

 

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Sell

'Crazy' Decision

Minnesota Wild season-ticket holders voted overwhelmingly to replace “Let’s Go Crazy,” by late native son Prince, with another song after the Wild scores at Xcel Energy Center. The eventual choice was “Crowd Chant,” by Joe Satriani, which had been the goal-scoring anthem before Prince died in 2016.

 

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Hold

Who's Got Next?

The WNBA will be searching for a new president for the third time this decade after Lisa Borders decided to move on. The league is in a good spot on the court, but the well-liked Borders leaves along with two other senior WNBA execs less than a month before the union can opt out of the current CBA.

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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