Shamrock Capital Advisors, the Los Angeles-based investment firm best known for its support of FanDuel and Appetize, has led a $30 million Series B funding round for Pixellot, an artificial intelligence-focused sports production technology company.
The funding, roughly nine months in development, will allow for a marked expansion for the Israeli company, which has focused on providing solutions for smaller sports entities such as high school federations, youth sports academies and other amateur entities. Pixellot’s systems are based on unmanned panoramic cameras, which allow for more affordable multi-feed productions, and they have the ability to embed graphics and ads and generate automated highlights.
Pixellot has sold more than 2,500 of its systems and says the equipment is used to produce more than 20,000 hours of sports content every month.
“This felt like the appropriate time to really move more toward a growth phase,” said Alon Werber, Pixellot chief executive. “There is more we want to do both in terms of our sales force and in research and development.”
Shamrock originally was founded as the investment arm for the family of the late Roy E. Disney.
“We consider ourselves thematic investors, and a lot of what we look for is companies that are specifically addressing pain points, and that’s precisely what Pixellot is doing,” said Alan Resnikoff, one of the partners at Shamrock Capital. “This is something where we see a huge market opportunity.”