Lara Pitaro Wisch, MLB Advanced Media
Lara Pitaro Wisch happens to have one of the most powerful figures in sports media as an older brother, ESPN President Jimmy Pitaro.
“I spent a very happy childhood tagging along with him, particularly playing sports since Jimmy is one of the best natural athletes you’ll see anywhere,” Wisch said. “And Jimmy has really been one of the secrets to my success and the best barometer in my world for what is the right answer.”
Pitaro Wisch has her own lengthy record of sports industry accomplishment. With MLBAM since 2004 in a variety of legal roles, she played a key behind-the-scenes part in what baseball’s trailblazing digital arm has done across the online and mobile arenas.
More recently, Pitaro Wisch was a key adviser in the two BAMTech equity transactions, totaling $2.58 billion, in which Disney became the majority owner of the MLBAM spinoff. She also spearheaded the MLB acquisition of Tickets.com in 2005, as well as industrywide ticketing deals with Ticketmaster and eBay/StubHub.
“It’s been a lot of change, but all good change,” Pitaro Wisch said. “There’s a lot happening in the media space, which is ever-evolving, and it’s been really gratifying to be at the forefront of all that change.”
— Eric Fisher