Laila Mintas, Sportradar
Laila Mintas’ role swung as swiftly and certainly as a point spread after a key injury when the Supreme Court cleared the way for U.S. states to allow sports betting earlier this year.
As deputy president in charge of Sportradar’s U.S. operations, Mintas went from finding ways for traditional and emerging media entities to use the data in their coverage of sports to focusing on what has been the company’s core business elsewhere in the world — working at the intersection of bookmakers, gaming regulators and sports properties.
“It is an interesting environment, with the major leagues and all the different stakeholders,” said Mintas, who was raised in Berlin and made her way to the U.S. after roles monitoring betting integrity for FIFA and CONCACAF. “I was not only dealing with the day-to-day business at Sportradar, but also became the main person in doing education around betting for different stakeholders — the leagues, but also media companies, regulators, legislators and, of course, all our existing and potential customers such as bookmakers and casino operators.
“I’m now basically leading the efforts of Sportradar to help shape the betting market in a way that makes sense for all the different stakeholders to participate, but also to ensure that integrity and consumer protections are in place. The betting business has again become the main focus of my work.”
— Bill King