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Volume 22 No. 44
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Sandra Lopez, Intel Corp.

Sandra Lopez is one of the key figures in Intel’s accelerating push into sports. But her original career path had her headed in a very different direction.

Lopez went to college in California to study textiles and clothing marketing with an eye toward a career in the fashion industry, ideally as a designer. But she soon pivoted after seeing the immense opportunity a digital future could provide. 

Sandra Lopez

Vice President, Intel Sports, Intel Corp.
Born: San Mateo, Calif.
Education: B.S., textile and clothing/agricultural economics, University of California, Davis

“I was starting toward a career in fashion, but I always liked creating new businesses, and it was so clear how transformative technology was going to be across all of society,” Lopez said.


Lopez has taken a prominent role at Intel Sports in key areas of focus, including immersive video, augmented and virtual reality, and analytics.

“We’ve seen Intel transform itself from a PC-centric world to a data-centric world, and with all of these experiences, it’s all about connecting consumers and getting them closer to the things they love,” she said.

Lopez has also been a prominent voice in the development of female executives in technology and has been recognized for her efforts in this area by organizations such as the National Diversity Council.

“Career mentorship and sponsorship have been so critical to where I am,” Lopez said. “Mentors are your advisers, the ones that help guide you. And sponsors are the ones that advocate for you and help provide opportunities to rise and grow. Both are hugely important, and it’s been a big mission for me to help mentor and sponsor the next generation of leaders in our space.”

— Eric Fisher

Getting to know...

Attributes I look for when hiring: Intellectual curiosity, desire to succeed and kindness. 
Networking works best when: I and the person that I am networking with can extract value from the transaction. 
Proudest professional achievement: Still working on it. At Intel, we believe that immersive media will change the way people experience sports, and that is at the heart of what I do every day. Being in a position to shape the next generation of technologies that will transform the industry is an incredible prospect, both professionally and personally.
Woman in sports business I’d like to meet: Serena Williams. She is THE greatest athlete of all time.