Lynn Holzman, NCAA
Lynn Holzman was settled as the commissioner of the West Coast Conference, so returning to the NCAA, where she previously worked for 16 years, wasn’t something she thought about.
That was before the governing body looked her way for one of the most influential positions in college basketball.
As the NCAA’s vice president of women’s basketball, Holzman would have the power to shape the game’s future over the next decade or two. When it was put like that, Holzman couldn’t pass up the opportunity.
She’s been in that role for eight months now, and she’s found several similarities between her current role and what she did as commissioner. It’s branding and marketing, media contracts and social media campaigns, except now they’re geared toward the greater good for women’s basketball.
Often that leads to ideas like revamping the regionals into a structure that would bring the final 16 teams to one site for a celebration of women’s basketball. Holzman is open to those discussions, as long as the benefits extend beyond more eyeballs on the event.
“If the goal is to grow attendance, that’s one thing,” Holzman said. “But will it make the games better? We have to ask that question too.”
— Michael Smith