People and Pop Culture

The Market

8.6.2018

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Buy

IOC

At a time of upheaval in Olympic sports, Visa gave the International Olympic Committee a sizable — and visible — boost by stepping up in a key renewal as a TOP sponsor, extending through the 2032 Games a relationship that dates back to 1986.

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Sell

Seattle Stadiums

The Mariners want $180 million in public funds to fix Safeco Field and plans for the renovated KeyArena, which would host the NBA and NHL, jumped from $600 million to $700 million, all while the city searches for money for more affordable housing.

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Hold

Audi's MLS Play

While the company renewed its deal as the league’s official automotive sponsor and title sponsor of the MLS playoffs, the new Audi Field in Washington, D.C., has faced well-publicized operational problems since opening on July 14.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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