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Volume 21 No. 17
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Pyeongchang lessons: Norway, Norway, Norway

Scandinavian country of 5 million consistently outperforms the world at the Winter Games. Culture, marketing and overall happiness are factors.
With the 2018 Winter Olympic Games in Pyeongchang now a fond memory or a distant object in those rearview mirrors, we wanted to analyze what we could learn from the winners. Let’s start with a few trivia questions: 1. Before 2018, the record for most medals at a Winter Olympiad was hel...

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