Menu
In-Depth

When one event leads to another

The Royals’ Diamond of Dreams hosts 1,500 at Kauffman Stadium. Eleven restaurants partnered with Aramark on the fundraising event.Suzy Stratton Photography (2)

Staging culinary events at sports venues can often spawn more events, Tim Witkowski, Aramark district manager in Kansas City, has learned.

In Kansas City, Aramark stages the Kansas City Royals’ annual 1,500-person on-field fundraiser, Diamond of Dreams, at Kauffman Stadium in June. In concert with that same event, Aramark also staffs a separate 400-person VIP event. 

“It takes a lot of coordination because you only have a certain amount of time on the field to get set up,” Witkowski said of this year’s event. “It is done between homestands. We had a game Wednesday. We had a game Friday.”

The Big Slick Celebrity Weekend charity softball game at Kauffman led to Aramark’s work on a separate food event at a downtown Kansas City theater.Getty Images

He said hosting food events for the Royals helped Aramark forge links with K.C.-based actors Paul Rudd, Rob Riggle and Eric Stonestreet for their Big Slick Celebrity Weekend charity events to benefit Children’s Mercy Hospital. Witkowksi said the actors had held charity games at Kauffman Stadium and turned to Aramark to provide food for a 600-person event June 2 at a downtown Kansas City theater.

Aramark staffed that event with 40 people and pulled staff from convention centers and other venues it manages in the region. “We pulled assets and chefs from those locations. At the same time we were pulling this off there was a baseball game going on,” he said. 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2018/07/16/In-Depth/Event-side.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2018/07/16/In-Depth/Event-side.aspx

CLOSE