Group Created with Sketch.
Volume 22 No. 19
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Power Players: Russell Scibetti

Photo: scott aller / kore

Russell Scibetti


KORE Planning & Insights

With a deep background in customer relationship management and database marketing, Scibetti now advises dozens of pro team clients, including the Oakland A’s and San Jose Sharks, on using business intelligence to sell more tickets and deepen bonds with fans. Through frequent blog posts, op-ed columns and outside podcast appearances, Scibetti also has been an active industry voice on the accelerating use of data in sports business.