Group Created with Sketch.
Volume 21 No. 30
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Power Players: Rob Mulhall

Photo: Rachel Seile

Rob Mulhall

Vice President, Club Business & Analytics

NHL

In 2006-07, the season before Mulhall started at the NHL, 10 teams — one-third of the league — failed to sell at least 90 percent of their tickets. In 2017-18, with the Vegas Golden Knights joining as the league’s 31st member, only six were below that same threshold and two-thirds of the league’s teams now sell at least 98 percent of their available tickets. Similar to the NBA’s TMBO activities, Mulhall has pushed a series of best practices and data-driven approaches around the league that has elevated the sport overall and set several league attendance records, including this past year’s mark for overall attendance.