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Volume 21 No. 43
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Power Players: Rob Mulhall

Photo: Rachel Seile

Rob Mulhall

Vice President, Club Business & Analytics


In 2006-07, the season before Mulhall started at the NHL, 10 teams — one-third of the league — failed to sell at least 90 percent of their tickets. In 2017-18, with the Vegas Golden Knights joining as the league’s 31st member, only six were below that same threshold and two-thirds of the league’s teams now sell at least 98 percent of their available tickets. Similar to the NBA’s TMBO activities, Mulhall has pushed a series of best practices and data-driven approaches around the league that has elevated the sport overall and set several league attendance records, including this past year’s mark for overall attendance.