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Volume 21 No. 30
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Power Players: Chris Hardart

Photo: eric espino / nfl

Chris Hardart

Vice President, Corporate Development

NFL

There is arguably no part of sports ticketing being more closely watched right now than the NFL’s open ticketing framework, which allows customers to buy official tickets from a variety of sources without worrying about authenticity. The league’s operation includes a series of new deals with SeatGeek, StubHub and Ticketmaster. Hardart, who has been with the NFL for nearly three decades, played an instrumental role in constructing that framework as part of a special league ticketing committee and helped negotiate the trio of pacts. Hardart’s work is being counted on to reduce friction in football ticketing and aid in reversing a multiyear attendance decline for the league.