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Volume 23 No. 25
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Best in Mobile Fan Experience

15 Seconds of Fame / NASCAR / Tagboard / Xperiel

15 Seconds of Fame

Described as the “ultimate selfie,” 15SOF captures fan moments from video boards and sports broadcasts, packages them for easy sharing on social networks, and has struck a wide array of top-tier partnerships in pro and college sports.


NASCAR’s emphasis on mobile engagement has brought fans livestreaming of in-car video views on Twitter, augmented and virtual reality, three-dimensional race re-creations, Snapchat stories, and live in-race audio of drivers communicating with their teams.


Tagboard has helped a wide array of teams, including the Eagles, Warriors and Sounders, and venues such as Safeco Field and Jordan-Hare Stadium display content from Instagram, Snapchat and other social media platforms onto venue video boards, live game broadcasts and other communal environments.


Seeking to break down barriers between the physical and digital worlds, Xperiel has created for several pro teams a series of mobile-based experiences that include predictive games, augmented reality experiences and immersive games aimed at improving in-venue fan engagement.