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Volume 22 No. 35
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Best in Sports Event and Experiential Marketing

Endeavor Global Marketing \ Engine Shop \ Intersport \ Wasserman
Photo: jeremey maine

Endeavor Global Marketing

The 12-city Wendy’s College Tailgate Tour, developed, managed and executed by Endeavor Global Marketing, featured five other sponsor partners in a unified footprint. The company also transformed the Venice Beach basketball courts into a one-day festival to celebrate the Under Armour-UCLA apparel deal.


Engine Shop

Engine Shop designed the Bud Light Mobile Tailgate on Mercedes-Benz Stadium’s main plaza creating an enhanced pregame experience at Atlanta Falcons home games. The company also worked with Stella Artois at the Miami Open to create the open-air Stella Lounge at Center Court, complete with DJ booth and mobile charging stations.

Photo: getty images


At the men’s Final Four, Intersport built and activated Buick’s “Bracketball” game that brought the NCAA bracket to life through a unique shooting competition. At the PGA Tour’s Quicken Loans National, Intersport worked with the title sponsor to communicate its support for the nation’s military.

Photo: courtesy of wasserman


Wasserman organized the U.S. Olympic Committee’s kickoff event and national Team USA Winterfest tour leading up to the 2018 Winter Olympics in Pyeongchang. It also developed Target’s MLS All-Star Game Rally on Chicago’s Michigan Avenue, featuring an all-day fan festival and nighttime penalty kick experience.